The Tapping Evidence Base
PTSD & Trauma · Other Physical Conditions

Comparing AIT and EFT in reduction of negative emotions associated with a past memory: A randomized control study

Brown, G., Batra, K., et al. · Psychology · 2023

Randomized trial👥 72 participants⚖️ vs. Advanced Integrative Therapy (AIT, n=38) vs EFT (n=34)Moderate rigor✓ Source-checked📍 United States
In plain English. 72 students used either a related technique called AIT or standard EFT to reduce distress about a bad memory, and both worked about equally well overall, though AIT users were more likely to feel fully better after just one round. This head-to-head randomized trial suggests EFT and AIT are similarly effective techniques.

What they found

72
people took part

Both interventions led to a significant drop in SUD scores (from over 4 to about 1); no statistically significant differences in post-intervention SUD or HRV between AIT and EFT; a significantly higher proportion using AIT achieved full elimination of negative emotion with just one round (47.4% vs 14.7%, p=0.012).

How the study worked

Who took partcollege and professional students recalling a negative past memory (n=72)
What they didIn a randomized controlled trial, participants were randomly assigned to receive tapping or a comparison condition, then measured and compared.
Compared withAdvanced Integrative Therapy (AIT, n=38) vs EFT (n=34)
Measured withSubjective Units of Distress (SUD) scale, Heart Rate Variability (HRV)

⭐ Why this study matters

This is a big deal because heart-rate variability is read straight off the body's own nervous system — it's not something a person can consciously will upward. Testing it in a tapping trial, rather than relying on how distressed someone says they feel, is exactly the kind of objective check that starts to answer whether tapping does something physiological, not just something people believe helped.

💡 Where this could help

If EFT keeps performing on par with other rapid memory-focused techniques, it points toward people wanting quick relief from a specific painful memory — a breakup, a public failure, a scary moment — having more than one accessible option, letting them find whichever technique clicks for them. Tapping's edge among those options is that it can be self-administered from the start, so someone could try it the moment the memory surfaces rather than waiting to book a session.

🔬 What to study next

HRV was already measured here and showed no difference between AIT and EFT, which raises rather than closes the interesting question — does more cumulative practice over many sessions eventually shift resting HRV, even if a single round processing one memory doesn't? Pairing HRV with cortisol or EEG frontal-asymmetry measures, and testing this in people processing chronic or complex trauma rather than a single recalled memory, would help clarify what's actually changing in the nervous system.

The full record

DesignRandomized trial
Participants72 people
Populationcollege and professional students recalling a negative past memory
Comparison groupAdvanced Integrative Therapy (AIT, n=38) vs EFT (n=34)
Outcome measuresSubjective Units of Distress (SUD) scale, Heart Rate Variability (HRV)
JournalPsychology
Year2023
CountryUnited States
LanguageEnglish
MethodEFT / tapping
Publication typeStudy / trial
Verification✓ Confirmed against the primary source

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Cite this study

APA

Brown, G., Batra, K., & et al. (2023). Comparing AIT and EFT in reduction of negative emotions associated with a past memory: A randomized control study. Psychology. https://doi.org/10.4236/psych.2023.1412111

This record is part of the Tapping Evidence Base — an openly-sourced, fully-referenced directory of the research on EFT/tapping. Explore more studies on PTSD & Trauma · Other Physical Conditions

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THE TAPPING EVIDENCE BASE PTSD & Trauma 72 participants WHAT THEY FOUND Both interventions led to a significant dropin SUD scores (from over 4 to about 1); nostatistically significant… Randomized trial · 72 participants Brown · 2023 · evidence.thetappingsolution.com